Introduction

MailDirect supports personalized Email Marketing Campaigns, personalized SMS Marketing Campaigns and Email & Website based Surveys. Users can create and manage a list of campaign recipients, with their email IDs and mobile numbers (if any/needed). They can personalize messages by adding 50 personal details about customers/recipients and can create, start, schedule, save, view and abandon campaigns.

The user friendly GUI is specifically designed for business users across various industries. The user can create email and SMS based marketing campaigns from his/her email ID and mobile number respectively; customers can use these contact details to get in touch. This helps the organization to promote its products or services. MailDirect also allows the user to carry out email and website based surveys, providing instant customer response and feedback. Marketing and survey campaigns (if email based) can be sent to all prospects at the same time, by attaching a list of recipients.

Statistics are provided separately for email, SMS and survey campaign. This makes the user aware of each campaign’s effectiveness. MailDirect is offered in the Software-as-a-Service (SaaS) model, which spares the user from managing and keeping track of versions, updates and patches.