To View ABSplit Statistics Details


  • Click the “AbSplit Campaigns” tab.
  • MailDirect displays the AbSplit Campaign List screen.




Figure : AbSplit Campaigns List


AbSplit Campaign list displays the all campaigns sent by using AbSplit Test. Available fields are explained below:


Table : Active Email Campaigns


Fields

Description

Name

This fields displays name of the AbSplit email campaign.

Recipients (Send/Total)

Send : - This section displays the total recipients to whom email campaign sent.

Total : -  This section displays the total recipients mapped to the email campaign.

Usage(MB) (Send/Total)

Send : - This section displays the total data transferred to the sent campaigns.

Total : -  This section displays the expected data transferred for the corresponding campaign, in MB.

Created

This section displays the date on which the corresponding campaign was

Created.

Send Date

This section displays the date on which the corresponding campaign was

sent.

Action

This section displays the View button to show Absplit Stats Details.


When user clicks on “View” button from action column, Maildirect will displays AbSplit Statistics Details screen.



Figure : AbSplit Campaign Statistics Details


AbSplit Test Analysis - Available fields are explained below, Here all the fields are displayed in two columns Group-A and Group-B, which is used for split test.


Table : AbSplit Campaign Statistics Details


Fields

Description

Campaign Analysis

Mail Send :-  This field displays total number of recipients to whom campaign sent. (using Group A and Group B details)

Views :-  This field displays total number of recipients who views email campaign (for Group A and Group B details)

Clicks :- This field displays total number of recipients who click the links (if email campaign has any link) in email campaign (for Group A and Group B details)

Wining Points

This field displays points for per view and per click

Wining Point Analysis

View Points :- This field displays total view points (as per wining points), (for Group A and Group B details)

Click Points :- This field displays total click points (as per wining points), (for Group A and Group B details)

Total Points :- This field displays total points (i.e. View Points + Click Points), (for Group A and Group B details)



AB-Split statistics displays campaign information related to AB-Split test, which includes Campaign Name, Description, Recipients and winner send date.


AB-Split Test analysis displays campaign analysis of Group A and Group B, where view and clicks of these group displays. The winner is determined by the Total Points given in Winning Point Analysis. The Winning Point Analysis is the sum of Number of Clicks multiplied by Click Point and sum of Number of Views multiplied by View Point.  


The View Points, Click Points and Total Points for each group is displayed in tabular and graph format.


The details of the Emails Sent, Views and Clicks of Group A and Group B can be downloaded by Clicking the corresponding Download link.  


Group A can be assigned as winner by clicking button and Group A can be assigned as winner by clicking button. On Assigning the Campaign, the parameters of the Campaign will be set as defined in the Group and the Campaign will be send.


On Clicking will abandon the Campaign.