AB-Split Test campaign

On click on AB Split Test.
The A-B Split functionality from Mail Direct enables to test two versions of your campaign in simultaneously.
You can now test campaign based on subject line, sender name, sender id and Contents.
Group A and Group B contains details of sending details. At least one value should not match for creating AB split test campaign (From Email, Reply To, From Name, Subject, and Unsubscribe Text).
Mail Direct displays the AB split test Campaign screen.

Figure : Test Campaign- AB-Split Test Campaign

Figure : AB-Split Test Campaign – HTML Text Editor

Table : AB-Split Test Campaign

Field	Description
From Email	Get email ID from which the campaign to AB-Split test will be sent or can add new email Id.
Reply To	Get email ID to which all the replies for the campaign to AB-Split test will be received or can add new email Id.
From Name	Get sender name from campaign to AB-Split test or can add new from name.
Subject	Get subject line for the campaign to AB-Split test or can add new subject.
Unsubscribe Text	Type an appropriate Unsubscribe Text.
Test Group (in %)	Number of sample recipient (For A and B) from total recipients (maximum 1000) recipients.
Total Recipients	Total recipient selected from percentage.
AB-Split Testing Details
Winning Points	Per View and Per Click decided for winning campaign from A and B. If winning point is same then by default Group A will win.
After AB Test Analysis done, sent winning variant campaign as below	Manual – campaign send manually, On Date – campaign send on date and time and After time Elapsed – campaign send after day and time.
Change Message	If checked then it shows Compose message HTML editor and Import EML Message.

Enter the appropriate details in the required fields.

Note: Users who fail to configure DNS records, such as DMARC, SPF, and DKIM, will have an error message pop-up and won't be able to continue until DNS records are configured. At this stage, the user is not allowed to run an AB split test campaign using Group A and Group B details.

Figure : AB - Split Test Campaign - Error : Missing DNS Records